Robb Caster

As Marketing Brand Coordinator, Robb oversees how Mack Events presents itself in the world online, on paper, and on-site. He develops the company’s brand strategy, shapes core messaging, and leads the creation of digital assets, proposals, and case studies that clearly communicate the value of Mack’s production and AV capabilities.

Robb brings years of experience in digital marketing, branding, and creative direction, with a background that spans agencies, startups, and in-house leadership roles. He has planned and executed campaigns for service-based businesses, hospitality, and lifestyle brands, giving him a strong understanding of how to position experiences that feel both elevated and accessible.

At Mack Events, Robb collaborates closely with the sales and production teams to align the story with the actual show, translating technical capabilities into clear benefits, sharpening client presentations, and supporting new business efforts through email, web, and social. His goal is simple: make it easy for clients to see that Mack Events is the partner they can trust to get their vision right the first time.